The French Congress is recently legislative against the crackdown of the fast fashion industry and levies the “ecological footprint surcharge”.Some analysts pointed out that the bill on the surface is under the name of environmental protection, but in fact, it comes to Chinese e -commerce such as Shein, reflecting the attitude of anti -central and protectiveism.

France is legislating to crack down on low -cost fast fashion. It is planned to collect 5 euros (about 5.45 US dollars) of ecological footprint surcharges on each fast fashion product from 2025.

China Media First Financial and Global Times reported that the bill seems to be tailor -made for Chinese companies.Some analysts pointed out that the bill defined the standard of “fast fashion” is “launching 1,000 new products per day”, which cleverly avoid European companies such as ZARA and Dikanon.And SHEIN launches more than 7,200 new clothing per day.

Zhao Yongsheng, a researcher at the National Institute of Foreign Opening of Foreign Economic and Trade and the director of the French Economic Research Center of China University of Foreign Economics and Trade, told the Global Times that this bill violates the principle of “free trade” that Europeans have advocated for many years.Essence

The First Financial report pointed out that she many times in the bill, saying that “the products provided by SHEIN are 900 times that of traditional French brands” and forced European fashion brands to increase output to cope with vicious circular competition.

Robert Mckay, an analyst of the Blue Lotus Research Agency, also pointed out that fast fashion brands such as ZARA and H & M have been in France for many years. Therefore, this bill has emerged with the rise of Chinese fast fashion brands such as SHEIN.French councilors have even discussed whether the bill will lead to retaliatory measures in China.

Columbia UniversityElizabeth Cline, a professor of fashion policy, consumerism, and sustainable development, criticized the policy of conservativeness, anti -neutralization, and protectionism.

However, there are also different voices within the French Congress. In the last week, there was a trend of gradually relaxing the standard of fast fashion.10,000 models are the standard to avoid covering only the corner of the iceberg.

The current bill is still necessarySenateTo vote, the specific drawing standards need to be determined by follow -up legislation.